Susan Schuytema, founder and owner of Market Alley Wines, is a local hero because of all she has done for the Monmouth community. As a small business owner, she understood the risk of opening in a small town. However, she took a leap of faith and opened Market Alley Wines in 2011. This gave others the opportunity to see a small business thrive in a small community and, with Susan's help, many other businesses have opened and seen success in Monmouth. Susan has also helped support community events such as the Baconfest and Blues Festival, which have brought the community closer together. Market Alley Wines is one of the few "third places" in Monmouth, a neutral ground that can best be described as a home away from home.